The Moose Hide Campaign: A Movement to End Violence Against Women and Children

The Moose Hide Campaign: A Movement to End Violence Against Women and Children


The Moose Hide Campaign is an Indigenous-lend initiative providing a safe space to open conversations for men and boys to end gender-based violence towards women and children.

This year, Moose Hide Campaign Day will be celebrated on Thursday, May 11.

By supporting the campaign and wearing a moose hide pin, you recognize the importance of building and providing a safe and mutually respectful environment amongst students, staff, and community members who have been affected by violence.

What is the Moose Hide Campaign?

The Moose Hide Campaign is an Indigenous-led grassroots movement that uses the moose hide as a symbol to raise awareness about the issue of violence against women and children.

The campaign originated in British Columbia, Canada, in 2011 and was started by Paul Lacerte and his daughter Raven, both part of the Carrier First Nation community.

Twelve years ago, the pair went hunting for moose to help feed their family in preparation for the winter but began feeling sorrowful for lives lost on the Highway of Tears. 

The Highway of Tears is between Prince George and Prince Rupert in British Columbia, where many Indigenous women have gone missing or been murdered. This unfortunate matter has been an ongoing concern since 1970. The name was coined in 1998 by Florence Naziel.

During their hunting expedition, Paul and Raven decided to use a moose’s hide to make a pin in solidarity with the lives lost. That one pin has since grown into a movement that has spread to communities across Canada and the United States. 

FCT and the Moose Hide Campaign

FCT is committed to providing a safe and mutually respectful working and learning environment for all. As part of the campaign, the college will distribute Moose Hide Campaign pins to be worn by students, faculty, and staff, acknowledging the movement and their commitment to ending violence against women and children.

The FCT Student Services team will be on campus in the student lounge from 11:00 am – 4:00 pm EST, handing out pins.

How to Get Involved 

  • Wear and share a moose hide pin.
  • Share this campaign with the people around you and inform them how they also can take a pledge.
  • Donate to the non-profit campaign.
  • Host a Campaign kiosk or walk.
  • Share this blog with your community to educate them on this movement.

To learn more about the Moose Hide Campaign, visit

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